Oswaldo Covait is all about solving problems
Product thinking · Technical delivery · Operational systems

I turn complex problems into useful digital products—and organize the work required to deliver them.

I work across product definition, delivery, systems, and execution: clarifying the real problem, shaping a practical solution, and coordinating the technical and operational work that brings it into use.

8+ years across multi-site platforms, WordPress modernization, internal tools, SEO operations, automation, and distributed delivery.

Explore my workLet’s work together
8+
years leading digital work
50+
WordPress migrations delivered
200+
sites in one operating environment
15
writers coordinated remotely
Building & sharing

What I’m building and sharing

A closer look at the product work I’m developing and the practical ideas I share while working through delivery, systems, and execution.

Flagship product · Live MVP

Ready or Not

A decision-support product that helps people evaluate whether they are prepared to act, using structured criteria instead of vague confidence.

My role: I defined the problem, product logic, user journeys, MVP boundary, review model, and release path, then coordinated the technical implementation.

Product contribution

  • Problem discovery
  • Product definition
  • User journeys
  • MVP scoping
  • Human review & control
  • Release & iteration

Technology

  • Next.js 16
  • React 19
  • Supabase Auth
  • PostgreSQL / RLS
  • OpenAI Responses API
  • Zod
  • PWA
Launch the live productRead the product overview
READY / NOT

READY ENOUGH?

Preparation
82
Evidence
68
Risk
41
PREPAREACT
How I contribute

Capabilities across the product lifecycle

I connect product decisions to delivery reality, with enough technical context to keep teams aligned and execution moving.

01 · Product

Product Definition

  • Problem framing and discovery
  • Requirements and user journeys
  • MVP boundaries and priorities
02 · Delivery

Delivery Management

  • Roadmaps and release planning
  • Cross-functional coordination
  • Risk, blockers, QA, and follow-through
03 · Systems

Operational Systems

  • Workflows, SOPs, and reporting
  • Automation and connected tools
  • Repeatable operating structures
04 · Technical

Technical Collaboration

  • Web platforms and APIs
  • Data, hosting, and release context
  • Clear translation across teams
Toolkit

Tools, platforms, and working contexts I’m comfortable with.

I’m most valuable when I can operate across delivery, systems, visibility, and communication — not just inside one narrow tool or discipline.

Delivery & Collaboration

Jira, Asana, Trello, Notion, Slack, Google Workspace, Scrum, Kanban, stakeholder reporting, and remote team coordination.

Web Platforms

WordPress, Next.js, React, PHP, JavaScript, Tailwind CSS, REST APIs, Git/GitHub, WHM/cPanel, and practical web delivery workflows.

Optimization & Analytics

GA4, Google Search Console, GTM, technical SEO, internal linking, QA, release readiness, and Core Web Vitals improvements.

Automation & Data

Make, API-connected workflows, SQL, Python, MySQL, PostgreSQL, ETL concepts, MongoDB, and structured operational reporting.

Let’s build clarity around the work

I help teams move from fragmented execution to structured delivery.

If you need someone who can coordinate projects, understand the technical side, improve workflows, and keep things moving without unnecessary chaos, let’s talk.

Contact & Availability

Open to remote collaboration

I work comfortably with distributed teams across the Americas and Europe, and I’m available for project-based or ongoing collaboration.

  • Name: Oswaldo Cova
  • Location: Peru (UTC-5)
  • Languages: English / Spanish
  • Email: oswaldocovacova@gmail.com
  • Focus: Web project management, technical delivery, SEO operations, automation, and process improvement
Career journey

Experience & Impact

The roles, systems, and outcomes behind the work.

Seguritek

Digital Project Manager & SEO Lead2015 — Present

Barcelona-based multi-site web operations.

  • 200+websites managed
  • 50+WordPress migrations
  • 5-personcontent team coordinated

Impact at Seguritek

Modernization program

WordPress Migration Program

Led a multi-site modernization program that migrated more than 50 websites from Joomla to WordPress.

  • Standardized reusable components and delivery workflows.
  • Coordinated technical, SEO, and content priorities.
  • Reduced rework through repeatable delivery processes.
  • Project Management
  • WordPress
  • Roadmapping
  • QA
  • Process Design
Portfolio operations

Multi-site Portfolio Operations

Managed priorities and execution across a portfolio of more than 200 websites.

  • Balanced SEO, content, performance, security, maintenance, and business requests.
  • Converted changing priorities into manageable workstreams.
  • Maintained visibility and delivery control across a complex environment.
  • Portfolio Operations
  • Prioritization
  • Technical SEO
  • Stakeholder Communication
Internal product

Internal SEO Rank Tracking System

Scoped and developed an internal rankings-monitoring system after commercial tools no longer fit the operational requirement.

  • Gathered and clarified operational requirements.
  • Compared API alternatives.
  • Defined the data structure, interface, reporting logic, and rollout approach.
  • Created greater control over daily tracking and reporting.
  • Internal Product
  • Product Thinking
  • Data
  • API Integration
  • Automation
Connected systems

Workflow Automation

Created practical automation and notification workflows connecting business pages, email, WhatsApp, and operational processes.

  • Reduced repetitive checks.
  • Improved visibility across fragmented communication channels.
  • Connected systems through Make and APIs.
  • Automation
  • Make
  • APIs
  • Process Improvement
Operational quality

Website Stability and Performance

Supported improvements involving hosting, PHP, DNS, website stability, performance, and Core Web Vitals.

  • Coordinated and implemented technical fixes.
  • Improved release readiness and user experience.
  • Connected technical work with operational quality.
  • Web Performance
  • Infrastructure
  • Core Web Vitals
  • QA

Huntsman Pest Control

SEO Manager & Webmaster2020 — Present

Ongoing technical SEO, UX, content structure, and website experimentation for a UK pest-control business.

  • 500+monthly organic visits
  • Top 20“pest control in London”

Related impact

SEO growth

Search Growth and Experimentation

Connected technical and content improvements with lead and call generation.

  • Grew organic traffic to more than 500 monthly visits.
  • Reached Top 20 rankings for “pest control in London.”
  • Tested titles, metadata, internal linking, UX, and landing-page changes.
  • Technical SEO
  • Experimentation
  • UX
  • Analytics
  • Growth

Lumina

WordPress Developer2023 — Present

Subcontracted development work for transportation and moving brands in the United States.

Related impact

Inclusive delivery

Accessible Marketing Websites

  • Built accessible WordPress marketing websites.
  • Collaborated with design and business stakeholders.
  • Created reusable templates and component patterns.
  • Improved publishing speed and visual consistency.
  • WordPress
  • Accessibility
  • Frontend
  • Reusable Components
  • QA

Scribeur

Project Manager, Content Delivery2018 — 2021

Distributed editorial operations in a deadline-driven production environment.

  • 15writers coordinated
  • 75+articles per week

Related impact

Content operations

Distributed Content Operations

  • Managed a distributed team of 15 writers.
  • Coordinated more than 75 articles per week.
  • Introduced SOPs, briefing templates, QA checklists, and contingency workflows.
  • Improved operational stability and asynchronous collaboration.
  • Team Coordination
  • Content Operations
  • SOPs
  • QA
  • Async Work

Captalead

Technical & Marketing Strategist

Startup work spanning product, technical implementation, marketing, growth, and automation.

Related impact

Product experience

Website and Product Onboarding

  • Built the marketing website.
  • Connected the website with the SaaS dashboard.
  • Aligned branding, onboarding, and account flows.
  • Startup
  • Product
  • Onboarding
Go-to-market systems

Growth and Automation

  • Designed email funnels, chatbots, and outreach automations.
  • Supported acquisition, activation, localization, and early client validation.
  • Contributed to practical founder-level problem solving across product and growth.
  • Growth
  • Automation
  • Product
  • Startup

Independent Work

Freelance Web & Growth Projects2017 — Present

Independent product development and practical web and growth consulting for small and medium-sized businesses.

Independent work

Product reference

Ready or Not

My current flagship product, covering discovery, product definition, MVP scope, human review, and technical delivery.

View the flagship case
Consulting

Freelance Web and Growth Projects

Delivered WordPress development, API integrations, automation, content strategy, and performance improvements for small and medium-sized businesses.

  • WordPress
  • APIs
  • Automation
  • Technical SEO
  • Consulting